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    Helix Framework

    The strategy behind every Helix OS campaign.

    Every successful sales campaign starts with understanding the market, the customer and the sales process.

    Helix Framework helps B2B software companies identify revenue challenges and develop the right outbound, inbound and nearbound strategies.

    We use these strategies to guide the implementation of Helix OS campaigns, connecting individual sales processes into one automated growth system.

    Strategy consultants reviewing a plan and whiteboard together
    The Helix Growth System

    This is the Helix Growth System at full power. Every route, outbound, inbound, cloud alliances and partners, feeding one pipeline. Pick an engine below to see how it moves buyers.

    Business leaders working through a regional growth plan
    01 · Understanding your business

    Understand your growth challenges before launching campaigns.

    01 · Understanding your business

    Understand your growth challenges before launching campaigns.

    Helix Align helps us understand your business, identify gaps in your current sales process and determine which Helix OS campaigns are most relevant.

    We assess your customers, positioning, sales activities and existing systems to develop an implementation strategy suited to your growth objectives.

    Who to reach

    • Ideal customer and buyer roles
    • Priority target accounts
    • Seller and partner communities

    What to say

    • Market story and positioning
    • Message for each audience
    • Proof and use cases to lead with

    Which route

    • Outbound, inbound or NearBound
    • Where your ecosystem already gives you an opening
    • How each route will be measured

    Every Helix plan, Pure Strategy or with Helix OS, starts here.

    02 · Our strategy modules

    The right strategy for every sales process.

    Helix Framework brings five focused assessments together to identify sales challenges, develop growth strategies and guide the implementation of relevant Helix OS campaigns.

    01 / DIAGNOSE

    Growth Assessment

    Identify what's holding back revenue growth and determine which sales processes need attention.

    02 / ACQUIRE

    Outbound Strategy

    Define your ideal customers, sharpen your positioning and build a structured approach to customer acquisition.

    03 / ENGAGE

    Inbound Strategy

    Improve how you engage prospects, nurture relationships and convert existing interest into opportunities.

    04 / PARTNER

    Nearbound Strategy

    Develop cloud co-selling and reseller strategies to create partner-led revenue opportunities.

    05 / AUTOMATE

    Sales Automation

    Identify repetitive sales activities and design automated processes that improve productivity and consistency.

    03 · From strategy to execution

    From assessment to execution.

    01

    Assess

    Understand your business, identify gaps in existing sales processes and determine where improvements are needed.

    02

    Design

    Select the right outbound, inbound or nearbound campaigns and develop the strategy for implementation.

    03

    Automate

    Helix OS runs the selected processes, manages engagement and follow-up, and supports your sales team.

    Before you begin

    Common questions.

    Start here

    Not sure which campaigns your business needs?

    Start with our Free Growth Audit. We'll help you identify where your sales process needs improvement and which Helix OS campaigns could make the biggest difference.

    Take the Free Growth Audit
    Facilitated strategy and simulation workshop

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