The strategy behind every Helix OS campaign.
Every successful sales campaign starts with understanding the market, the customer and the sales process.
Helix Framework helps B2B software companies identify revenue challenges and develop the right outbound, inbound and nearbound strategies.
We use these strategies to guide the implementation of Helix OS campaigns, connecting individual sales processes into one automated growth system.

This is the Helix Growth System at full power. Every route, outbound, inbound, cloud alliances and partners, feeding one pipeline. Pick an engine below to see how it moves buyers.

Understand your growth challenges before launching campaigns.
Understand your growth challenges before launching campaigns.
Helix Align helps us understand your business, identify gaps in your current sales process and determine which Helix OS campaigns are most relevant.
We assess your customers, positioning, sales activities and existing systems to develop an implementation strategy suited to your growth objectives.
Who to reach
- Ideal customer and buyer roles
- Priority target accounts
- Seller and partner communities
What to say
- Market story and positioning
- Message for each audience
- Proof and use cases to lead with
Which route
- Outbound, inbound or NearBound
- Where your ecosystem already gives you an opening
- How each route will be measured
Every Helix plan, Pure Strategy or with Helix OS, starts here.
The right strategy for every sales process.
Helix Framework brings five focused assessments together to identify sales challenges, develop growth strategies and guide the implementation of relevant Helix OS campaigns.
Growth Assessment
Identify what's holding back revenue growth and determine which sales processes need attention.
Outbound Strategy
Define your ideal customers, sharpen your positioning and build a structured approach to customer acquisition.
Inbound Strategy
Improve how you engage prospects, nurture relationships and convert existing interest into opportunities.
Nearbound Strategy
Develop cloud co-selling and reseller strategies to create partner-led revenue opportunities.
Sales Automation
Identify repetitive sales activities and design automated processes that improve productivity and consistency.
From assessment to execution.
Assess
Understand your business, identify gaps in existing sales processes and determine where improvements are needed.
Design
Select the right outbound, inbound or nearbound campaigns and develop the strategy for implementation.
Automate
Helix OS runs the selected processes, manages engagement and follow-up, and supports your sales team.
Common questions.
Not sure which campaigns your business needs?
Start with our Free Growth Audit. We'll help you identify where your sales process needs improvement and which Helix OS campaigns could make the biggest difference.
Take the Free Growth Audit
